Business confidence in the North West fell 15 points during April to 38%, according to the latest Business Barometer from Lloyds.

Companies in the North West reported lower confidence in their own trading outlook month-on-month, down three points at 57%. When taken alongside their optimism in the economy, down 27 points to 19%, this gives a headline confidence reading of 38% (vs. 53% in March).

Looking ahead to the next six months, North West businesses identified their top target areas for growth as evolving their offering, for example by introducing new products or services (43%), investing in their team, for example through training (43%), and entering new markets (41%).

The Business Barometer, which surveys 1,200 businesses monthly and which has been running since 2002, provides early signals about UK economic trends both regionally and nationwide.

Amanda Murphy, CEO for Lloyds Business and Commercial Banking said: “Businesses told us their confidence fell as inflation pressures re-emerged, global uncertainty persisted and costs remained elevated. While sentiment declined, it remained above the long-term average, with nearly two-thirds expecting stronger output in the coming year.

“UK businesses are resilient and adept at deploying strategies to defend growth in uncertain conditions. Over the past month, we’ve seen them opt for flexibility wherever possible. They’re building contingency into their short and medium-term plans, rather than expecting a rapid return to normal. Protecting margins has become more important. That means tougher cost scrutiny and a greater focus on balancing growth with profitability.

“In this environment, as with other recent market disruptions, we continue to observe that sustainable success comes from discipline, resilience and clarity about what really drives long term value.”

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Overall, UK business confidence fell 11 points in April to 44%.

Firms' confidence in their own trading outlook fell six points to 54%, and their optimism in the wider economy dropped 17 points to 33%.

The East Midlands was the most confident UK nation or region in April at 53%, followed by London at 51% and the West Midlands at 49%.

Jenny France, area director in the North West at Lloyds, said: “Despite confidence levels in the North West falling this month, it’s encouraging that firms have clear strategic priorities in mind to drive growth. As firms look to navigate global volatility during the coming months, we’ll continue to provide tailored support to help them remain resilient.”