IHG Hotels & Resorts’ new research has revealed that 49% of fans rate the Guinness Men’s Six Nations (M6N) as an experience that they are willing to travel the world for.

The research shows that fans are more willing to travel the world for the M6N than they are for events like Wimbledon and the Monaco Grand Prix, with only the FIFA World Cup final ranking higher amongst fans.

For 88% of fans involved in the study, the weekend is as important as the match itself, with sampling the local cuisine (56%) and visiting historic landmarks (49%) also being influential reasons for travelling fans.

To help fans negotiate these rituals, IHG have launched Fancierge which will give fans a “bespoke experience service designed to bring the spirit of the championships to life throughout 2026”.

IHG, the official hotel partner of the Guinness Men’s and Women’s Six Nations Championships, has also named England legend and The Traitors star Joe Marler as their first-ever ‘Fancierge’ ahead of the 2026 Men’s and Women’s Six Nations Championships.

Marler has been testing experiences in all 6 nations involved in the championships to allow IHG to deliver “authentic experiences that transform every trip into a weekend of rugby-inspired rituals”. ”.

These experiences will allow fans to take in the atmosphere in both the stadium and its local surroundings as they look to join their fellow fans in the ‘passion and excitement’ of the Six Nations fixtures.
Six experiences are currently available, one in each of the six nations, for the Men’s Championships, with details on how to sign up for Fancierge experiences during the Women’s Championship coming soon.

In Scotland’s capital of Edinburgh, you can participate in a Highland games experience on 14th February ahead of their second-round fixture against England.

In Cardiff, you can take part in a paddleboarding session, with spa access also being available on 14th February ahead of Wales’ second-round fixture against France the next day.

England’s experience is a ‘Hidden Underground tour’ of London’s underground tube system which will take place on 21st February ahead of England’s third-round fixture against Ireland.

Irish dancing is the experience available in Ireland’s capital of Dublin on 6th March, with Ireland taking on Wales in the opening fourth-round fixture later that day.

The next day will allow fans to embark on a Vespa Tour of Rome on 7th March, with fans being able to enjoy both of Italy’s transport and food ahead of the fourth-round fixture against England.

The final experience will take place in Paris, as you can join in on a patisserie-making session ahead of France’s fixture against England to draw to a close both the IHG Fancierge experiences and the M6N tournament.

You can book your experiences ahead of the opening round of the Men’s Six Nations via the link below: https://ihgfancierge.com/#utm_campaign=542339_2026%20M6N%E2%80%93%20Key%20Information%3B%20Latest%20News%20and%20Right%20Free%20Content&utm_medium=email&utm_source=emailmarketing